Made with Chris Sheldon and Chase Kimball. Creative direction by Matty Smith, Joey Ianno, Ian Reichenthal (ECD), and Gerry Graf (CCO). Design by Matt Egan and April McMullan. Produced by Cameron Farrell, Daniela Contreras, Wayne Treptow, and Josh Morse.
Clash Royale launched a new 2v2 version of their game.
We made a campaign where partners describe what it's like to play a 3 minute match of Clash Royale 2v2 together, in the way that only 2v2 partners can do – collaborating, fixing each other's mistakes, and building off of one another just like they're playing the game.
Unskippable YouTube ad placement:
Made with Mike Devine, Scott Minnear, Joey Ianno, and Chris Stephens. Creative direction by Joey Ianno, Chris Stephens, Jeff Benjamin (ECD), and Gerry Graf (CCO). Directed by Jon Watts. Animation direction by Matt Taylor at Titmouse. Produced by Theresa Reyes and Josh Morse.
Problem: Every Clash of Clans player knows there’s a time and place where you shouldn’t be playing.
April Fools’ Day Solution: Gigantic phone cases shaped like weapons from Clash of Clans, so that no one will ever figure out you’re playing Clash of Clans.
We launched the phone cases on the official Clash of Clans blog at midnight on April 1st. Individual videos came out later that morning on all social channels in local markets.
To amp up the ridiculousness, we made it so you could actually get one of these cases – if you had a 3D printer. 3D printer files and instruction manuals for each case were hosted on the blog.
Made with Christian Chico. Creative direction by Matty Smith, Jeff Benjamin (ECD), and Ian Reichenthal (ECD). Produced by Theresa Reyes. Films directed by Robert Boocheck. Additional photography by Saul Metnick.
Clash Royale is an ever-evolving game, with new characters, new skins, and new gameplay modes added regularly.
Here are some things we created to launch them.
Star Level – Upgrade your cards to give them shiny gold clothes. Does not make them stronger.
A new spooky card:
A new character that comes with a warning label:
A new sporty character:
Clan Battles – A new gameplay mode where you and your Clanmate can battle together. Which means you can win together.
“Star Level Collection” made with Judy Tannery and Lucas Tristao. Creative direction by Avi Baliga, Zoe Kessler, and Gerry Graf (CCO). Directed by Borja Peña Gorostegui at Psyop.
“Graveyard”, “Electro Wizard”, “Elite Barbarians”, and “Clan Battles” made with Christian Chico. Creative direction by Joey Ianno. Creative direction on “Clan Battles” also by Jeff Benjamin (ECD). Respectively produced by Cameron Farrell, Erica Kahr/Zack Grant, and Zack Grant again.
• Freelance Senior Copywriter (March 2019–)
• Barton F. Graf (January 2015–March 2019)
• mcgarrybowen (July 2014–January 2015)
• VCU Brandcenter (class of 2014)
• The Martin Agency (summer intern, 2013)
• Before advertising, I was playing music professionally (2005–2014)