Owen Weeks, Months & Days

Copywriter/ad creative/former technologist based in NYC.

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Boom Beach Integrated – Dr. T vs Everybody


We worked with the game team to give Dr. T, the game’s main villain, a brand new super weapon to take over Boom Beach.

Then we made a campaign where Dr. T took over the real world, and challenged everybody to come to the game and stop him.

Out-of-home takeover:

Influencer package (winner of a One Show Merit Award):

Boom Beach Started Its New Campaign on TV and Will End It in the Game This Friday –Adweek

A Mad Scientist Took Over the Airwaves to Announce a Super Weapon He’s Dropping Next Week –AdAge

Made with Chris Sheldon and Chase Kimball. Creative direction by Matty Smith, Joey Ianno, Ian Reichenthal (ECD), and Gerry Graf (CCO). Design by Matt Egan and April McMullan. Produced by Cameron Farrell, Daniela Contreras, Wayne Treptow, and Josh Morse.

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Bob’s Discount Furniture


Bob’s Discount Furniture Debuts Its First Work From Barton F. Graf –AdAge

Made with Judy Tannery, Sara Carr, and Jesse Brown. Creative direction by Kasia Canning and Zoe Kessler. Produced by Cameron Farrell.

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Clash Royale – 3 Minute Friends Forever


Clash Royale launched a new 2v2 version of their game.

We made a campaign where partners describe what it's like to play a 3 minute match of Clash Royale 2v2 together, in the way that only 2v2 partners can do – collaborating, fixing each other's mistakes, and building off of one another just like they're playing the game.

Unskippable YouTube ad placement:

Made with Mike Devine, Scott Minnear, Joey Ianno, and Chris Stephens. Creative direction by Joey Ianno, Chris Stephens, Jeff Benjamin (ECD), and Gerry Graf (CCO). Directed by Jon Watts. Animation direction by Matt Taylor at Titmouse. Produced by Theresa Reyes and Josh Morse.

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Clash of Clans – April Fools’ Day


Every Clash of Clans player knows there’s a time and place where you shouldn’t be playing.

April Fools’ Day Solution:
Gigantic phone cases shaped like weapons from Clash of Clans, so that no one will ever figure out you’re playing Clash of Clans.

We launched the phone cases on the official Clash of Clans blog at midnight on April 1st. Individual videos came out later that morning on all social channels in local markets.

To amp up the ridiculousness, we made it so you could actually get one of these cases – if you had a 3D printer. 3D printer files and instruction manuals for each case were hosted on the blog.

Made with Christian Chico. Creative direction by Matty Smith, Jeff Benjamin (ECD), and Ian Reichenthal (ECD). Produced by Theresa Reyes. Films directed by Robert Boocheck. Additional photography by Saul Metnick.

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Little Caesars – Film/Radio

2016, 2018

“Seven Dollar Sale Sailors” made with Kate Overholt. Creative direction by Matt Moore, Jonathan Vingiano, and Scott Vitrone (ECD). Art and animation by James Kerr. Produced by Cameron Farrell.

“Winds of Change” made with creative direction from Joey Ianno and Chris Stephens. Produced by Will Herrick.

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Little Caesars – Bacon Social


Little Caesars wrapped a pizza in 42 inches (3½ feet) of bacon.

We made a website that let you wrap your Twitter Timeline in 42 inches (3½ feet) of bacon.

...using precisely 42 image Tweets, each representing an inch of one long strip of bacon.

In just a few weeks, over 5,000 people happily wrapped their individual timelines in bacon. Which worked out to just over 3.3 miles of Little Caesars bacon on Twitter, all without any media spending.

Some of them said that Little Caesars should own the hashtag #bacon.

Some simply thanked us for the bacon we put on their Timelines.

One guy told us we finally figured out how to do marketing on Twitter.

A few even called it genius.

A few were simply confused...

And there was even a point when a staff member accidentally baconed the timeline of the Xbox Support Twitter account.

After a month, the promotion was ending, the pizza was gone, and we took the site down.

Thanks, Taylorisa. Good times indeed.

(P.S. It was more than a day☺)

Wrap Your Timeline in Bacon, Courtesy of Little Caesars –Creativity Online

Wrap Your Social Media In Bacon With LC’s New Facebook And Twitter Hacks –Co.Create

WXYZ-TV Detroit | Channel 7 Feature

Made with Chris Sheldon. Creative direction by Scott Vitrone (ECD). Design and photography by Matt Egan and Christine Allen. Produced by Josh Morse.

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Little Caesars – Super Bowl Tweets


Wonder what big event happened on the first Sunday of February in 2015? Little Caesars sure looks like they sold a lot of pizzas.

Made with Chris Sheldon. Creative direction by Scott Vitrone (ECD) and Ian Reichenthal (ECD).

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Clash Royale Game Update Films


Clash Royale is an ever-evolving game, with new characters, new skins, and new gameplay modes added regularly.

Here are some things we created to launch them.

Star Level – Upgrade your cards to give them shiny gold clothes. Does not make them stronger.

A new spooky card:

A new character that comes with a warning label:

A new sporty character:

Clan Battles – A new gameplay mode where you and your Clanmate can battle together. Which means you can win together.

“Star Level Collection” made with Judy Tannery and Lucas Tristao. Creative direction by Avi Baliga, Zoe Kessler, and Gerry Graf (CCO). Directed by Borja Peña Gorostegui at Psyop.

“Graveyard”, “Electro Wizard”, “Elite Barbarians”, and “Clan Battles” made with Christian Chico. Creative direction by Joey Ianno. Creative direction on “Clan Battles” also by Jeff Benjamin (ECD). Respectively produced by Cameron Farrell, Erica Kahr/Zack Grant, and Zack Grant again.

“Clan Battles” directed by Robert Boocheck.

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Happy Hour Jingles


We tried to write 10 jingles during one happy hour session.
We ended up with 11, so you get an extra free!

Made with Edwin Poché.

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Single Serving Websites

Some single serving websites I've conceived and coded, and still foot the yearly bills for.

Click to enter
StackOverflow says never use "Click to enter" on a website.
They're wrong.

The Generator Generator
Have online generators gone too far? Made with Steve Nass.

A typography test, made with Edwin Poché.

How to Say Mitt Romney in Different Languages
Made for the 2015 Stupid Hackathon.

The Ylue Log
An interactive Christmas experience! Made with Steve Nass.

Where’s Walldo?
Where’s Walldo?

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About & Contact


The present:
• Freelance Senior Copywriter (March 2019–)

The past:
• Barton F. Graf (January 2015–March 2019)
• mcgarrybowen (July 2014–January 2015)
• VCU Brandcenter (class of 2014)
• The Martin Agency (summer intern, 2013)
• Before advertising, I was playing music professionally (2005–2014)

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