Welcome to weeksmonthsdays.com!

This is the website of Owen Weeks, an ACD/writer based in NYC.
Say hello: owen@weeksmonthsdays.com

Table of contents:

Boom Beach Integrated – Dr. T vs Everybody


We worked with the Boom Beach game team to give Dr. T, one of the main villains, a brand new in-game super weapon.

Then we made a campaign where Dr. T took over the real world, and challenged everybody to come to the game and stop him.

Boom Beach Started Its New Campaign on TV and Will End It in the Game This Friday –Adweek

A Mad Scientist Took Over the Airwaves to Announce a Super Weapon He’s Dropping Next Week –AdAge

Supercell's Super Villain Dr. T Takes Over the Airwaves to Promote Super Weapon in 'Boom Beach' –Creativity

One Show Merit Award –The One Club for Creativity

Made with Chris Sheldon and Chase Kimball. Creative direction by Matty Smith, Joey Ianno, and Ian Reichenthal (ECD). Produced by Cameron Farrell, Daniela Contreras, Wayne Treptow, and Josh Morse.

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Bob’s Discount Furniture


Bob’s Discount Furniture Debuts Its First Work From Barton F. Graf –AdAge

'Discount' doesn't mean 'cheap' in Bob's Discount Furniture's first campaign from Barton F. Graf –Creativity pick of the day

With Jake Tannery. Creative direction by Kasia Canning and Zoe Kessler. Produced by Cameron Farrell.

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Dave & Buster’s Spring Break


Wrote a fun little tag and made a spot about how that Dave & Buster’s patented winning feeling can help you Let Your Spring Break Loose.

And since you'll be spending spring break indoors at Dave & Buster’s, you definitely won't be needing sunscreen. Unless it's 0 SPF sunscreen, a totally fake product launched with a totally DIY infomercial we directed ourselves.

"0 SPF" made with Elizabeth Levin, Christine Petrosky, Erik Norin, and Matt Vitou. Produced by Liam Golding.

"Let Your Spring Break Loose" made with Liz Levin, Syd Pellegrini, Ashley Crouch, Erik Norin, and Matt Vitou. Produced by Liam Golding. Directed by Keith Schofield.

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Dave & Buster’s Broadcast


The best part about the Everyone’s a Winner promo? Everyone’s a winner. The best part about being a winner? Watch to find out.

With Will Paugh and Christine Petrosky. Creative direction by Avi Baliga. Directed by Keith Schofield.

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Dunkin' Espresso


The espresso drinks at Dunkin’ are actually pretty good. As they say in up in Boston, “Sipping is believing.”

Plus some shorter social moments in addition to broadcast:

Made with Chris Kim. Creative direction by Doug Fallon (ECD) and Steve Fogel (ECD). Produced by Katie Greene.

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Little Caesars Broadcast


Made with Kate Overholt. Creative direction by Matt Moore, Jonathan Vingiano, and Scott Vitrone (ECD). Art and animation by James Kerr. Produced by Cameron Farrell.

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Little Caesars Hackathon


In 2017, Facebook invited us to a hackathon to beta test their new interactive ad unit, Canvas. One of the things you can do is pan side to side in a video by tilting your phone left and right. So we took this feature to its logical conclusion, and hid fun surprises off-screen, to the left and right.

Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers –Adweek

Little Caesars' Floating Heads 'Surprise' You in Facebook Canvas Campaign, Quirky Interactive Ad Evolved From Facebook Canvas 'Hackathon' –Creativity Online

Global winner of a Facebook Award in the category, “These campaigns made us laugh.”

Made with Chris Sheldon. Based on the Little Caesars "Faces" broadcast spot by Jesse Brown and Nick Labbé.

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Clash of Clans – April Fools’ Day


Every Clash of Clans player knows there’s a time and place where you shouldn’t be playing.

April Fools’ Day Solution:
Gigantic phone cases shaped like weapons from Clash of Clans, so that no one will ever figure out you’re playing Clash of Clans.

Made with Christian Chico. Creative direction by Matty Smith, Jeff Benjamin (ECD), and Ian Reichenthal (ECD). Produced by Theresa Reyes. Films directed by Robert Boocheck.

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Clash Royale – 3 Minute Friends Forever


Clash Royale launched a new 2v2 version of their game.

We made a campaign where partners describe what it's like to play a 3 minute match of Clash Royale 2v2 together, in the way that only 2v2 partners can do – collaborating, fixing each other's mistakes, and building off of one another just like they're playing the game.

Unskippable YouTube ad placement:

Made with Mike Devine, Scott Minnear, and Joey Ianno. Creative direction by Joey Ianno, and Chris Stephens. Directed by Jon Watts. Animation direction by Matt Taylor at Titmouse. Produced by Theresa Reyes and Josh Morse.

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Clash Royale Game Content


New in-game skins that give your cards shiny gold clothes but doesn't make them stronger:

A spooky new card:

A new character with a warning label:

A sporty new character:

Celebrating a new gameplay mode where you and a Clanmate could battle together (2v2) for the first time in the game's history:

“Star Level Collection” made with Jake Tannery and Lucas Tristao. Creative direction by Avi Baliga, Zoe Kessler, and Gerry Graf (CCO). Directed by Borja Peña Gorostegui at Psyop.

“Graveyard”, “Electro Wizard”, “Elite Barbarians”, and “Clan Battles” made with Christian Chico. Creative direction by Joey Ianno. Creative direction on “Clan Battles” also by Jeff Benjamin (ECD). Respectively produced by Cameron Farrell, Erica Kahr/Zack Grant, and Zack Grant again.

“Clan Battles” directed by Robert Boocheck.

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Happy Hour Jingles


We tried to write 10 jingles during one happy hour session.
We ended up with 11, so you get an extra free!

Made with Edwin Poché.

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Single Serving Websites

Some single serving websites I've conceived and coded, and still foot the yearly bills for.

Click to enter – StackOverflow says never use "Click to enter" on a website.

The Generator Generator – Have online generators gone too far? Made with Steve Nass.

Where’s Walldo? – Where’s Walldo?

eyeOrEll – A typography test, made with Edwin Poché.

The Ylue Log – An interactive Christmas experience! Made with Steve Nass.

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Last updated February, 2023